Monday, March 11, 2013
SoundCloud's New ?Moving Sounds? Feature Holds Promise For Ads, Viral Content Like Tumblr's Gifs
Audio platform SoundCloud announced changes to its subscription plans today, as well as a new plan aimed at content and brand partners. The company had previously offered five different tiers to its service, making things somewhat confusing for more casual and pro users alike. It's now dropping its available plans to just three for individual users: free, Pro and Pro Unlimited. There's also one new beta plan called Pro Partner, which includes an interesting feature SoundCloud calls "Moving Sounds." This allows for images to run behind SoundCloud's streaming tracks, and sets up the potential for brands to run advertisements.