Is Cheap Business Advertising Really Cost Effective?

Is Cheap Business Advertising Really Cost Effective?

Entrepreneurship is a challenge in today?s world and small business owners everywhere seek out affordable advertising campaigns to keep operating costs down. There are some cheap business advertising methods a small business owner can take advantage of, but what are the best ones and how are they most effectively utilized?

Social Media Advertising

Creating a presence by participating in social media is free but once you create a Twitter account, Facebook page or Google+ business page, you can?t sit back and ignore them. It takes active participation and that means tweeting, posting updates on Facebook and engaging customers (B2B or B2C) on Google+. Time is money and if you, the business owner, can?t find the time to keep social media accounts updated, you either need to dedicate the task to an employee or outsource your social media needs.

Whatever way you choose to participate in the worlds of pinning on Pinterest or starting engaging conversations on LinkedIn, the reason many business owners fail in the social media arena is because they don?t keep their pages updated. Ben Rooney of the Wall Street Journal offers a great post on why social media is a trillion dollar business?and if you need ROI onvincing on outsourcing social media, Rooney covers that topic too.

Vehicle Wraps and Graphics

Magnetic signs and small decals are no longer the way to build brand identity and advertising on company vehicles. Signs are stolen, left in vehicle trunks and small decals can peel, fall off or are so small they don?t provide the visual impressions you need. With infographics taking over the Internet and mobile world, vehicle graphics and wraps offer the same ?visuals? in the real world.

One wrapped business vehicle can gain up to 70,00 visual impressions per day and 3M, a prominent vinyl producer offers a business would have to spend $130,000 in advertising dollars to achieve the same effect as one $3,500 vehicle wrap.

Traditional advertising is expensive and not evergreen?the ads last as long they?re on the radio, in print or on TV. Vehicle wraps are a cheap business advertising method because wraps last up to five years and are 100 percent removable meaning when it?s time to retire a company vehicle, you?ll gain a higher resale value because wraps help protect manufacturer paint.

Above all, 95% of people surveyed said they do remember vehicle graphics?we remember what we see?we are a visual world?we are intrigued by unique and custom vehicle wraps with innovative information embedded like QR (quick response) codes, information catchphrases like ?family-owned and operated? or ?serving the Tri-State area since 1976.? Your target market can?t help but notice your affordable vehicle graphics and at Sunrise Signs, we, much like Apple, can even create QR codes that lead all smartphone scanners (not just iPhone users) to a discount offer, or free giveaway.

Vehicle graphics and wraps do more for less money than any other advertising method out there today.

Giveaways and Charity Causes

The towns, cities and municipalities?even the state where your business sits also offers cheap business advertising opportunities. You can bring in the crowd with free giveaways which gives you the chance to engage consumers into being life-long customers.

In addition, if you aren?t active in some sort of charitable cause or sponsorship of local school sports teams, you?re missing a big opportunity to get your business noticed. Sponsorship signs and banners are seen at games and if you attend charity events and donate and advertise yourself in person and by announcing you?re a donator, this builds trust and consumer confidence?it also offers a giant message that you are part of the community.

Chambers of Commerce and Government

Every town has a chamber of commerce and if you?re not a member, you are missing out on free chamber announcements and promotions, get-togethers, mix and meets and joining your chamber is an annual investment that will help build business reputation?plus the little badge you get to post (yes you can include that badge on vehicle graphics) does make a difference to consumers these days.

If you live in a town where law enforcement and firefighters have annual donation drives and you support the cause with a donation you can afford, you?re also gaining consumer trust and respect?these donations show your business cares. Investing in both chamber of commerce membership and government are both cheap business advertising ideas that come with many rewards.

Innovation Builds Business Reputation

As this year begins its final quarter, take the time to review where your advertising dollars went and what they were used for?was the ROI there? If not, it?s time to reconsider where you spend your advertising dollars next year and include the affordable business advertising ideas mentioned here.

Of course because Sunrise Signs is a nationwide vehicle graphics and wraps provider, we can help turn your company vehicles into eye-catching, 24/7 moving billboard advertisements; let us show you how.

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About the author: Sunrise Signs - Custom Wraps and Graphics is a national provider of high quality, creative vehicle wraps, signs and fleet graphics. Located in Gloucester City New Jersey, and part of Greater Philadelphia, Sunrise can design, print, and install your graphics from points coast to coast wherever the sun may rise. Contact us today at 888-704-5941 for all of your fleet vehicle graphics and signage needs.

Source: http://www.sunrisesigns.com/our-blog/bid/55743/Is-Cheap-Business-Advertising-Really-Cost-Effective

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