How to Utilize Local SEO
Because of this, search engine optimization, or SEO, is one of the most important ways to spend your company?s advertising budget. This term encompasses a number of techniques you can use to drive more traffic to your company?s website by increasing your position on search results page.
Unfortunately for small, local businesses, there are some situations in which search engines will never display your link above those of huge, national corporations. You may lose prospective customers because of this. For example, imagine a scenario in which a potential customer is searching for a local cafe, but receives multiple pages of results for generic chains first; there is every possibility that he or she will not even leave the browser open long enough to find your cafe?s link. This is why local SEO is a vital part of any small business?s advertising.
Generally, local SEO involves more of your time than money, so even if your business has a tiny marketing budget, you can utilize these techniques. More often than not, prospective clients would prefer to conduct their business with a local company instead of a huge, global corporation. This provides you with an advantage over huge businesses when it comes to attracting customers.
The first way that you can utilize local SEO is to link your website to keywords that refer to your location. This is a key way to ensure that your company?s link will appear closer to the top of results pages when an individual?s search contains the name of your city. This is particularly vital if your business is in an industry like furniture delivery or food service that customers simply cannot easily utilize outside of their region. The higher your search result appears, they less likely it is that potential customers will lose interest before they see your link.
Double-check that your company?s contact information is clearly visible on both your search result and your website. Included in this information should be your street address, zip-code, email, and business phone number. It is important that potential customers can immediately look-up how far your business is from their house without spending any time looking for your address. Furthermore, some search engines? algorithms utilize location and contact information to help determine your ranking.
Modern consumers turn to the internet to find all sorts of products and services, from a new grocery store to a specific car deanship. Some households no longer even have a phone book and even those that do rarely use it. Using the internet in lieu of the yellow pages is just simpler. By using just one search engine, a computer user can locate thousands of companies that offer just what they are looking for.
Query white hat seo into Ask.com; do you find the thing you need?
Posted in SEO
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Source: http://www.seosoftware-trial.com/2012/03/29/seo-can-help-a-lot-with-advertising/
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